Rockstar launches a record label to ‘elevate’ dance music


Rockstar Games has offered elaborate soundtracks for a long time, and now it’s taking that fondness for music to its logical conclusion. The Grand Theft Auto creator has teamed with dance party organizer CircoLoco to launch a record label, CircoLoco Records, that will meld the worlds of video game music with real-world dance culture. It’ll feature the work of GTA V resident DJs like Moodymann and Dixon, as you might expect, but there will also be productions from well-known artists beyond the game — Carl Craig, Luciano and Seth Troxler are a few examples.

The first EP (Monday Dreamin’ Blue EP) isn’t due until June 4th, but CircoLoco has already released Troxler’s “Lumartes” as a single and will dribble out more tracks each week until a full-fledged compilation arrives on July 9th.

Rockstar and CircoLoco see this as a mutually beneficial effort. The label could give Rockstar’s featured in-game artists a higher profile, of course, but both want this to “elevate” dance culture at a moment when the COVID-19 pandemic has shuttered nightclubs across the planet. This gives dance music more of a presence outside of the club, Rockstar said. We’d add that this is also convenient for Rockstar’s future games — it could incorporate music from its own label without as much negotiation as it might need with third parties.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.



Source link

We will be happy to hear your thoughts

Leave a reply

Household Attire
Logo